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How does a promotional video help a business?

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How does a promotional video help a business?

Having a promotional video made of your business can be a great way to gain publicity, show your products and/or services and (hopefully!) more sales. A video production company, like ourselves, can help you create a professional video that showcases your business and its products or services. Have a look at some of the benefits below:

1. Professionalism: A video production company can help you create a professional-looking video that will make your business look more credible and trustworthy and who doesn’t want that?

2. Improved engagement: Let’s be honest. Videos are more engaging than text alone and people, on the whole, will learn and remember more by watching a video than just reading about it. It’s a fact that humans are visual creatures and it’s just the way it is.

3. Creativity: A video production company can come up with creative ideas for your promotional video that will make it stand out from the competition. We like to spend a lot of time thinking about a video before visiting a site to record but don’t get us started on choosing music for the video. It’s a very enjoyable process but can take a very long time.

4. Expertise: A video production company has the expertise to create a high-quality video that will effectively communicate your message to your target audience. The idea being that potential customers will be able to understand a product or service better as well as seeing it in action.

5. Time-saving: Creating a promotional video can be time-consuming, but a video production company can handle all aspects of the process, from scripting to editing, so you can focus on running your business.

6. Cost-effective: While it may seem expensive to hire a video production company, it can actually be more cost-effective in the long run than trying to create a promotional video yourself. We actually consider ourselves very affordable and offer some great video rates to businesses.

7. Time spent on a website: Search engines can currently ‘read’ text easier than they can ‘see’ videos for now at least. But things are changing and changing fast. Right now, the way promotional videos can help small businesses rank higher in search engines is by increasing the amount of time visitors spend on their website. This is known as “dwell time” and the longer a visitor’s session, the higher the chances of getting search engines like Google or Bing to recognize the value of your video and the trustworthiness of your webpage it’s hosted on generally which can all contribute to a higher page ranking.
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