About dedrendr
We are a Lancashire-based videography business but will consider enquiries from any location.
Video content creation
Video content showing what a business is does, the products or services that it provides, it's values, insights, the list is almost endless, all help to break down barriers and let potential customers see what the business is about rather than having to read about it.
It can also help to build up a level of trust. Humans are visual creatures and more people prefer to learn about a product or service by watching a video rather than reading about it. Eg. A website visitor, seeing an interview of a business owner talking passionately about their business, can decide if they like the person that they might well be dealing with and being paying money to. Like we've said, videos can help break down barriers.
From interviews to events, behind the scenes to products or services in action,
there are so many styles of video to choose from.
Being a brand is becoming increasingly important as the way in which we search for and obtain our information changes.
A good video will keep visitors on your website longer which in turn makes is more likely for them to convert into a sale.
Why should I use Dedrendr?
Video content showing what a business is does, the products or services that it provides, it's values, insights, the list is almost endless, all help to break down barriers and let potential customers see what the business is about rather than having to read about it.
It can also help to build up a level of trust. Humans a visual creators and more people prefer to learn about a product or service by watching a video rather than reading about it. Eg. A website visitor seeing an interview of a business owner talking passionately about their business can actually decide if they like the person that they might well be dealing with and pay money to. Like we said, videos can help break down barriers.
How does the whole video making process work?
First of all we like to know why a client wants a video and what is is they want to achieve by having one. Is it to act as an advert or is the intention to educate or inform their audience or promote the business generally?
The next stage is to agree on a concept with a client. They might have seen a video online already that they like which can help steer us in the direction and style that they are looking for to ensure that their final video is what they envisage.
Videos can take many different formats from being educational all the way through to full on advertising.
The next step is to visit the site to record the footage at a mutually convenient time bearing in mind that both light and the weather, if recorded outside, play an important role to help make a video look its best.
In addition, we can't stress enough how important the environment is in which the recording is to take place, as the camera picks up a lot of detail that might detract from the main focus of the scene.
Once recorded, back at the office we will back-up and review the footage, selecting clips that we intend to use for the editing process which is where the real work starts and takes up the most time.
We will spend time choosing and adding onscreen text, if required, looking for and choosing licensed music in most cases, creating titles, editing logos etc. with the final product being delivered via a download link due to the size of the file.
We always like to ask for a video specification from a client, before visiting a site, giving information of what is it they want and how they intend to use the video going forward. As mentioned previously, we also find it useful to request an example of something they have seen online that they like and might have inspired them to want their own video. This last point is very useful as it usually gives us an insight into the style, speed and mood of the video required and helpful in allowing us to meet a client's expectations.
Whilst we will do our best on site to ensure that what is being recorded will look good in the final edit, the client should ensure that they are happy themselves first and foremost with the presentation of their site prior to it being recorded i.e. to check the product or environment beforehand. It’s got to look good and be tidy! No-one wants to see a stack of boxes over in the corner. And we believe that this environment, within which the recording is to take place, plays an important role in the video, like an unseen character and should look as good as it can possibly be.
The weather is also important when it comes to the amount of light required for obtaining good video footage. When recording both internally and externally, we would always recommend that the recording dates are made with this in mind and to avoid days with rain and high wind in order to make the video look its best. The client should also ensure that everyone on the site has no objection to either being recorded or to us walking around actually making the recording, so in some instances we might ask for a model release form to be signed.
In addition to our business promotional videos, that might be more suited to a website, we can also produce content specifically for social media. For example, content could be produced to convey a simple message about a business update or something newsworthy that has happened recently. Maybe a business has a special offer that they want advertising or has recently started offering a new product or service.
For content creation generally we could spend an element of time at a client's premises recording a multitude of things that could be packaged up into a series of short social media posts that the client could release over a period of time taking away some of the headache of wondering what to create.
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Although we are based in Lancashire, North-West England, we will consider enquiries
from all parts of the country. The more exotic the better, please! Thank you.
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